Chipotle, a well-known Mexican restaurant chain from North America, has served up a masterclass in brand storytelling, with an animation short that has since gone viral. The video features a scarecrow who works for a large food corporation, one that claims to use fresh produce and free-range animals, but is in fact a giant assembly […] Read more – ‘How to show your brand values to your audience, like a pro’.
For many businesses, getting noticed by your target audience will rarely generate an immediate sale. Unless they are an impulse buyer, anyone interested in your product or service will want to shop around and compare your value against your competitors. They may not even be ready to make a purchase just yet, and are just […] Read more – ‘Instil trust and confidence in your target audience’.
At the beginning of any client/customer relationship a potential buyer has no idea that you even exist. This state of unawareness marks the first of five steps in The Buying Continuum, and is arguably the most difficult to overcome. Why? Because you must rise above the noise of every other business (competitor or not) that […] Read more – ‘Getting noticed by your target audience’.
With thousands of businesses (and individuals) vying for your customers’ attention, it’s a tiny miracle whenever you connect with someone who is interested in your services. For a brief moment, you have risen above the noise and managed to occupy some real estate in their mind, so it’s vital that you seize the opportunity before […] Read more – ‘If you don’t ask, you won’t get’.
Nick has previously written about how Evans Cycles effectively targeted their audience through clever placement and timing of their advertising — their flyers hooked to the handlebars of bikes in the racks outside Waterloo station was a perfect example of “talking to your customers where they live”, and timed to coincide with the beginning of Spring […] Read more – ‘How the chain came off Surbiton Cycles’ recent ad campaign’.
Here at Tribus, social media management plays a big part in our integrated marketing campaigns. Being able to monitor what people are saying about our clients (and more generally our clients’ sectors) allows us to reply to questions, offer recommendations, mitigate against negative comments, offer promotions, market products and services, post useful content, and project […] Read more – ‘Automate your social media activity to save company resources’.
A lot of people ask us where we got the name Tribus (pronounced try-bus) from, and we explain that it refers to the three ethnic divisions of Ancient Rome, and is the Latin root of the word tribe. They normally follow up by asking what a tribe has to do with what we do – […] Read more – ‘The importance of building your tribe’.
At some point, every small business owner asks themselves whether their marketing activities are making a difference, and they wonder if the time and money they are allocating to a marketing channel is yielding any kind of return on investment (ROI). The most effective way to measure return on investment is to build a system […] Read more – ‘Small Business Marketing: How do you measure return on investment?’.
Our end-to-end solutions deliver a continuous stream of personalized messaging opportunities that craft a customer conversation in which information is captured, analyzed, enhanced and influenced in “real-time” to deliver authentic brand experiences that drive loyalty and positive business outcomes Did you understand that? We didn’t either. It came from a website we came across recently, […] Read more – ‘Is your value proposition clear to your customers?’.
You should be able to articulate what your organisation is about in just four words. It’s not easy, but four words is concise enough to allow your audience to process, understand, and then engage with you immediately. More than four words means there is more to process and understand, and any engagement is likely to […] Read more – ‘Craft a four-word story for your brand’.
In the B2B marketplace, good business is built on strong relationships. This is because we buy into the people we are doing business with just as much as the service that they deliver. Face-to-face dialogue, where you shake hands and make eye contact, is arguably the most powerful way to market your business, and that […] Read more – ‘Business Networking: An often overlooked brand touchpoint for B2B’.
Video marketing is a hot topic at the moment, but amidst the talk of search results, conversion rates, mobile adoption etc., the reasons video can be such a persuasive marketing tool often get overlooked. In 1971, Professor Allan Paivio developed his Dual-Coding Theory, which proposes humans can understand and retain information better if it is […] Read more – ‘Two compelling reasons to adopt video in your marketing’.
In part 1, I wrote about how compelling content, bold calls-to-action, and landing pages, can go a long way in persuading someone to donate to charity. Here, I’ll explain the importance of measuring success (or failure), and how to react and build momentum in your email campaigns. Measure Using an email marketing tool can give insights […] Read more – ‘How I raised almost £500 with just 5 emails – part 2’.
For any charity or non-profit organisation, fundraising plays a key role in their survival. It’s absolutely vital for staff, volunteers and supporters, to generate enough cash-flow for them to be able to carry out their mission, and the only way to achieve this is through effective, targeted marketing. Although it’s been around a long time, […] Read more – ‘How I raised almost £500 with just 5 emails – part 1’.