iA


UX Design

Emotional Design
In his afternoon workshop at UX London, Aarron Walter shares how to design products that evoke positive emotions in the user. Man vs machine Industrial Revolution was a massive change for our species, started in UK Core theme was man vs machine Before, things were hard to come by – books, clothes, household items etc […] Read more – ‘Emotional Design’.
User focus groups in developing nations
In her talk at UX London, Nokia’s UX Research Lead, Younghee Jung discusses some unconventional ways her team have approached focus groups in developing nations. Lots of departments need info from research Research can’t serve everyone. Not a crystal ball to predict customer behaviour At Nokia, the demands of different departments meant user focus groups […] Read more – ‘User focus groups in developing nations’.
Redesigning for millions of users
In his talk at UX London, Aarron Walter explains how MailChimp redesigned their interface from the ground up, despite having over 5 million users. When you redesign a system, often it’s the pro-users that suffer due to their muscle memory interactions MailChimp had technical debt dating back to 2001 There was also a shift in […] Read more – ‘Redesigning for millions of users’.
Remaining perpetually creative
In his talk at UX London, Pete Smart explains how he trained himself to remain creative by solving 50 problems in 50 days, and redesigning the airline boarding pass. Advocates thinking disruptively Spent over 80 hours in air in 2 months, solving 50 problems in 50 days Challenge to remain perpetually creative Boarding pass redesign […] Read more – ‘Remaining perpetually creative’.
Designing the Good Life: morality in UX
In his talk at UX London, Sebastian Deterding asks whether we are designing for The Good Life, and explores morality in user experience design. Work life feels overwhelming. We are overworked and stressed Our generation has digital stress and distraction addiciton We check our smartphones 150 times a day (every six minutes) Each time we check […] Read more – ‘Designing the Good Life: morality in UX’.
Designing for evolutionary human behaviour
In his talk at UX London, vice chairman of Ogilvy, Rory Sutherland, discusses how neo-classical economics is mis-informing businesses in their product development and marketing. Psychology > Economics Finding patterns in human behaviour is most important thing for a UXer. Second is to improve product’s UX based on those findings Neo-classical economics mis-informs businesses. Psychology […] Read more – ‘Designing for evolutionary human behaviour’.
Using gamification to persuade users to purchase more deals
Everyone loves catching a bargain. It gives you a sense of accomplishment, like you’ve beaten the system. Recently, I’ve been discussing ways (1, 2, 3, 4) to improve the customer experience of eBay, particularly in their daily deals section, and I’ve realised that there is no reward system for frequent and clever shopping on the […] Read more – ‘Using gamification to persuade users to purchase more deals’.
Promoting deals based on previous searches, user interests and gift lists
I found another improvement that can be made to eBay’s Daily Deals section, to go along with the improved search bar discussed in my last post – personalised deals. Currently, the deals hub is the same regardless of whether the user is logged in or not. There’s a great opportunity for personalising deal suggestions based on […] Read more – ‘Promoting deals based on previous searches, user interests and gift lists’.
Helping users search for specific items within eBay’s deals hub and its categories
And so my eBay nit-picking continues. As well as promoting the list feature and allowing users to start their purchase journey earlier, I think the fact that users can’t search within the deals hub using the search bar is a missed opportunity. Customers that are looking for a particular product have no way of checking if […] Read more – ‘Helping users search for specific items within eBay’s deals hub and its categories’.
Helping customers add items to the cart (and lists) earlier in the user journey
In my last post, I discussed the merits of eBay’s list feature, and how it should be promoted to its customer base more heavily. Well, to continue picking on eBay, I also think the site should allow users to carry out more tasks outside of the product pages. Let me explain. Give more power earlier […] Read more – ‘Helping customers add items to the cart (and lists) earlier in the user journey’.
Encouraging customers to create gift lists
In the lead up to Christmas I spent time browsing for potential gifts on eBay, and I found myself using the list feature for the very first time. I hadn’t noticed it before, but you can create as many lists as you need and add items of interest from anywhere on the site. It’s a […] Read more – ‘Encouraging customers to create gift lists’.
If you don’t ask, you won’t get
With thousands of businesses (and individuals) vying for your customers’ attention, it’s a tiny miracle whenever you connect with someone who is interested in your services. For a brief moment, you have risen above the noise and managed to occupy some real estate in their mind, so it’s vital that you seize the opportunity before […] Read more – ‘If you don’t ask, you won’t get’.
The constraints of user experience design
I often find user experience design to be a profession abundant with idealism. Many of us preach about the importance of making websites and web apps that cater to user needs, and we rally behind usability tests, interviews, surveys, content audits, heuristic evaluations and expert analyses, because they help us design systems that bring us […] Read more – ‘The constraints of user experience design’.
London 2012 opening ceremony: A triumph in experience design
Seven years of planning, £11billion spent, an East London transformation, and the 2012 Olympic games are finally here – introduced to the world through the imagination of film director Danny Boyle. And what an introduction it was! After a slow, growing Tsunami of media coverage in the last six months, British cynicism was bursting at the seams – […] Read more – ‘London 2012 opening ceremony: A triumph in experience design’.
BBC’s The Apprentice is hurting design and branding professions
I have watched BBC’s The Apprentice for quite a few years now. I enjoy the problem solving aspect of each episode, perhaps because it mirrors the brief-to-solution journey we undertake in design, and I appreciate, much like any user experience designer, the feedback and analysis that takes place in the boardroom at the end. The case […] Read more – ‘BBC’s The Apprentice is hurting design and branding professions’.
Jakob Nielsen needs to embrace responsive web design
Recently, the well-known usability consultant Jakob Nielsen published an article entitled Mobile Site vs Full Site, in which he put forward his recommendations for designing websites for mobile devices. To be completely honest, reading this article was very disheartening, and I was left wondering how there was not one mention of responsive web design. A separate […] Read more – ‘Jakob Nielsen needs to embrace responsive web design’.
Why we can learn a thing or two from the Government Digital Service
Exciting things are happening over at Government Digital Services (GDS). They are revolutionising the way online services are being delivered to UK citizens, and their approach to this mammoth task is spot-on. They are tasked with slowly transferring the Directgov information portals to a single domain website at gov.uk, and redesigning the user experience to better deliver […] Read more – ‘Why we can learn a thing or two from the Government Digital Service’.
Good UXD isn’t just for users, it’s for website owners too
Last Monday marked the launch of a website for one of our favourite clients. Reader, I’d like you to meet www.ajbam.co.uk, fresh out the oven! A J Buckley Asset Management is a small investment management firm in Surrey who we have been working with for over a year now. For the last few months we have been […] Read more – ‘Good UXD isn’t just for users, it’s for website owners too’.
One Web, Multiple Experiences
The whole industry seems to be neck deep in responsive web design at the moment, with sites popping up all over the place. It’s been almost 18 months since Ethan Marcotte’s infamous introduction to the concept, and the launch two weeks ago of the Boston Globe responsive site is its first real test on a […] Read more – ‘One Web, Multiple Experiences’.
Mobile First: A shift in thinking
Having just reached the final few pages of Ethan Marcotte’s book on Responsive Web Design, I was completely thrown by his suggestion to design websites for the mobile platform first, and then cater for larger screen sizes afterwards. I had just spent the better part of two days wrapping my head around fluid grids, flexible […] Read more – ‘Mobile First: A shift in thinking’.